The aim of this module is to structure complex strategic problems and propose logical solutions, apply the full range of techniques and concepts available to the contemporary corporate planner, analyse, assess and choose between strategic alternatives, understand the financial, human and organisational issues which affect the successful development and implementation of corporate strategies and plans, incorporate contemporary issues and developments affecting organisations into corporate plans and assess the impact and implications of international and global issues on the corporate strategic planning process.

Topics covered in this module are Introduction to corporate strategy, strategic analysis, strategic development, strategic direction, strategic evaluation, implementation and control, managing strategic change, Issues and developments in modern corporate strategy.

The aim of this module is to understand organisation principles and design, influences and differences in style and structure, comparative analysis and the wider aspects of the organisation environment, understand organisation theories and relevance and their interpretation within the operational context of organisations, understand the nature and purpose of organisation goals and how they are integrated into organisational activity, organisation processes and controls, understand the impetus for organisation change, change as an integral part of the organisation system, the process of planned change and to understand the organisation development and processes, the nature of organisational effectiveness and the criteria for evaluating success.

The aim of this module is to understand the environmental impacts of tourism including the effects of tourism development on host societies and cultures, on the natural and manmade physical environment, understand methods of planning and managing tourism development and of counteracting negative impacts which will be examined with reference to case studies at regional, destination, site and individual company level.

Topics include Process of tourism development and associated impacts, variety of techniques available, both micro and macro, to counteract or minimise environmental damage, knowledge of tourism and conservation planning, in particular land use designations such as national parks, country parks and nature reserves, issues surrounding sustainable development and sustainable tourism principles and policies, distinguish between green tourism, ecotourism and community based tourism, techniques available to the tourism industry to minimise environmental impacts from their operations, assess international, national and local initiatives to improve the environmental performance of the tourism sector, key concepts in the planning of tourism facilites, role of public sector tourism and conservation agencies in the management of tourism resources,changes in destination societies and cultures resulted from tourism development.

The aim of this module is to become aware and develop an understanding of the patterns, principles and management of the international tourism, travel and hospitality industry, be able to identify various components of the tourism industry, and be able to understand how these different components interact and relate to international patterns of tourism.

The aim of this module is to examine the broad concepts of marketing strategy and planning, develop a deeper understanding of the processes of strategy development and marketing planning, understand the process of strategy development, examine and apply the core concepts and techniques for operationalising marketing strategy, particularly the elements of the marketing mix, develop a deeper understanding of the integration and application of the marketing mix variables and their impact on other functions within an enterprise and to apply and implement strategic marketing plans.

Topics include planning and strategy, marketing function, objectives and strategy, marketing and strategic choice, analysing the marketing environment, marketing information, auditing the marketing mix, consumer markets and consumer behaviour, marketing planning, marketing implementation and control, product management and development, branding and brand management, the promotional mix, direct marketing, distribution channel management, pricing policies and price settings.

The aim of this module is to achieve an overall understanding of how and why statistics and mathematics are used in economic and business decisions, demonstrate the ability to collect, present, analyse and interpret quantitative data using standard statistical techniques.

The aim of this module is to learn the knowledge and skills required to write simple routines and programs, be able to design and implement effective spreadsheet macros and small utilities, provide a secure foundation upon which more advanced concepts can be built, such as object-orientation and rapid prototyping and to create the practical framework to enable students to achieve useful programming language such as visual basic.

The aim of this module is to understand the tasks involved in designing a new information system to meet an organisation’s specific requirements, create the major models used in the analysis and design of information systems and to contribute towards the design of an organisation’s information system taking into consideration the technological and human aspects of the design.

The aim of this module is to develop the student’s knowledge and understanding of individual differences, especially in such fields as learning, personality, motivation and attitudes, the changing nature of the psychological contract between organisations and their employees, each major dimension of human resource management in practice and techniques for effective communication in all work-related situations.